Wednesday, September 26, 2007
ROI for an online marketing channel
What is the realistic definition for ROI on an online marekting channel, like a comparison shopping site? What metrics matter and what don't?
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What are the metrics that matter? How do you guarantee accurate measurement of these metrics? What to keep track of? CPC costs and Sales figures are obvious. What do you need to get to a category-level or product-level tracking?
Once you know what to track, how do you gather this information? What is the most trusted source?
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